The world is evolving at an ever increasing pace, and companies and organizations are challenged to find new ways of delivering value for their customers. The traditional closed development model is no longer able to keep up and compete with the rapid innovation cycles of the Internet. A different approach is called for.
Cloud Media believes that open innovation and co-creation is the key to success in this brave new world. Rather than building closed, end-2-end systems which vertically integrate all required functionality, we should collaborate and combine components, modules and online services from many different companies and developers.
appTV articulates a vision for the future evolution of TV and IP video services in general. This market is characterized by high fragmentation and shifting business models, which makes it a very challenging and very relevant opportunity for everyone. The idea is to enable web-based interactive applications on TV and other screens. A cross-device TV app store model is proposed, to govern the innovation process and delivery of HTML based apps to the devices connected to the service.
So what? There are many more TV screens out there than PCs, and older generations and people in developing economies are more familiar with TV than with the Internet. By enabling access to simple Internet services on TV, we can connect more people to the digital economy, and help them engage in social networking and communication to enhance their lives.